Green scandal..
The Goal: Admitting Failure, Without Being a
Failure
By DAVID GREENBERG
Published: January 14, 2007
PRESIDENT BUSH’S speech Wednesday night had to strike a perf
ect pitch. He had to defend the war that will define his leg
acy while admitting to enough error to regai
n credibility with the public. Consequently, commentators
are still trying to figure out whether he conceded mistakes, showed regret or intends to change course at all.
George Tames/The New York Times
Dennis Cook/Associated Press
Paul Hosefros/The New York Times
In this respect, Mr. Bush’s speech follows in that great American oratorical tradition: the presidential mea culpa.
Figuring out how to acknowledge failure without seeming like a failure is a time-honored occupational hazard of politics. But not until the 20th century did presidents govern mainly by mobilizing public opinion through rhetoric, and only with the rise of broadcasting did the celebrated “televised speech to the nation” become a staple of White House damage control.
While these confessions may work in the short term, they rarely work long-term magic. That typically requires a new course of action.
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